B2C Mother

If you have proven experience in the full gamut of classical marketing functions with solid B2B consultative marketing expertise, consider this rewarding role.

ROLE/PURPOSE:
Reporting directly to the Advertising Marketing Manager for Los Angeles Times Interactive, the Interactive Advertiser Marketing Analyst would oversee specific advertising categories, providing effective market and advertising category insights, assist in developing sales strategy, and develop sales collateral for Account Executives and Sales Management for existing and potential interactive advertising clients in order to increase revenue, preserve revenue, or generate new revenue for Los Angeles Times Interactive and Tribune Interactive.

RESPONSIBILITIES:
+ Support for Los Angeles Times Interactive local sales personnel, and national Tribune Interactive sales personnel, serving as consultant, analyst, collateral creator, and category expert for AEs and Sales Management.
+ Gain strong knowledge of assigned advertising categories and their unique markets, as well as all LAT Interactive sites and products, and LAT Media Group products.
+ Sales presentation, collateral, promotion and proposal building and implementation.
+ Conduct market research through pulling, analyzing and interpreting syndicated research data such as ComScore, Nielsen Net Ratings, HitWise, Scarborough, MRI, etc.
+ Analyze client advertising buys and media plans with good understanding of competing media’s (Online, TV, Radio, Outdoor, Print, etc.) strengths and weaknesses.
+ Build compelling sales “stories” for sales personnel to present to clients using data, market and product knowledge and insights.
+ Updating sales tools such as the latimes.com media kit and General Presentation.
+ Work with Manager to build B2B marketing plans for assigned categories.
+ Participating in presenting research findings and collateral to sales teams; training sales teams on new sales tools and new products.
+ Assist Marketing Manager and Sales Management in building marketing and sales strategy for assigned categories.
+ Serve as project manager, facilitating most aspects of projects by working across different teams within the organization.
+ Innovator, coming up with new and creative approaches for marketing to categories.
+ Meet tight deadlines and multi-task several projects at one time.

REQUIREMENTS / QUALIFICATIONS:
+ Requires Bachelor’s Degree in Business, Marketing or related discipline, and related experience in Marketing, Sales and/or Research.
+ At least 2-3 years of marketing experience with a solid understanding of fundamental marketing principles including promotions, product development, pricing and distribution in a media environment. Previous experience with Interactive Marketing is preferred.
+ Must have 1-2 years experience in B2B marketing in a sales environment. Some B2C marketing experience would be a plus.
+ Must be highly-motivated, self-starter, persuasive, with solid project management and multi-tasking capabilities, and with the ability to work well under pressure in a deadline-driven environment.
+ Must have “power-user” level PowerPoint, Excel and Word capabilities and solid presentation building skills.
+ Solid organizational abilities with particular emphasis on communication, teamwork, internal partnering and relationship building.
+ Sharp analytical and writing abilities.
+ Fundamental verbal skills and public speaking experience.
+ Beginning knowledge of advertising strategy.
+ Strong knowledge of the Internet.
+ Previous experience pulling and interpreting syndicated research data such as, ComScore, Nielsen Net Ratings, HitWise, Scarborough, MRI, etc. Experience with primary research is a plus.
+ Good communication skills, to interface with and present materials to AEs and other departments.
+ Ability to partner with a team of sales professionals.
+ Good understanding of the sales cycle; worked with sales as a primary internal customer.
+ Desire to learn and grow.